![]() ![]() My Take on Your Self ExpressionĬlearly, Shelby and Gordy have tapped a hot market. At their age, a solid partnership with a Shark could help them create a life-long business. ![]() Shelby and Gordy probably want a Shark as a mentor and an investor. They have a lot of press and people like hardworking, successful kids in business, particularly when they sell a product that’s in demand. ![]() Shelby appeared on The View, and now they are taking their business into the Shark Tank. The siblings have gone a long way in just three years. Since their humble beginnings, the business has grown and boasts over 200 wholesale accounts, plus a slew of direct sales home workers (think Tupperware but with snap jewelry). They want to get into the souvenir/licensing business by creating charms with corporate, sport teams, and destination based charms, too. They also sell rings, shoes, bags, and key chains with customizable snaps. There are pre-packaged collections of charms, but the driving force behind the business is the personalization aspect. ![]() Different jeweled lockets, charms, or “poppers” snap into the bracelets or necklaces to create a personalized look that can change in a snap. At the heart of the line is the snap bracelet or necklace. With over 2000 items in their interchangeable accessories collection, there are virtually limitless possibilities. The basic concept behind Your Self Expression is simple: give girls jewelry they can customize and change with the tides of fashion. They filmed their Shark Tank episode during the season six taping sessions and appear in season seven’s episode 729. They Started the business in 2013 when Shelby was 14 and Gordy was just 9. When Shelby and Gordy Gogulski began making Your Self Expression Custom Jewelry back in 2013, little did they imagine they’d be media darlings and successful business people before completing high school. ![]()
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